NeoX Pro

KOL Campaign Briefing • Advanced Commercialization Package

Product Introduction & Positioning

Sleek "Melting-Edge" Design
Curved edges with premium finish that flows seamlessly into your hand
48MP + 12MP Camera System
Professional-grade photography with ultra-wide capabilities
8K Low-Light Video
Cinematic quality recording in any lighting condition
Lightning X Gaming Chip
Optimized for streaming and high-performance gaming
Ultra-Fast Charging
5000mAh battery, 0-100% in just 25 minutes
Under-Screen Fingerprint
Lightning-fast biometric security built into the display

Target Audience

18-30
Age Range
Students
Primary
Young Pros
Secondary
Creators
Content
Gamers
Mobile

Positioning: Style-forward, high performance, mid-range price

Marketing Plan & Timeline

Platform Strategy

Instagram TikTok YouTube

Style: Fun, energetic, slightly sarcastic
Music: Upbeat indie pop
Formats: 30s, 15s, 6s video scripts & storyboards

Creative Scenarios:

  • Morning rush with sunrise photography
  • Commute gaming and streaming
  • Vlogging lunch adventures
  • Evening group shots showcase

Campaign Timeline

0
Day 0 - Campaign Start
Planning phase begins, KOL outreach initiated
20
Day 20 - Content Creation
KOL posts begin across all platforms
23
Day 23 - Asset Completion
All advertising assets ready for deployment
30
Day 30 - Launch Event
Official product launch and major campaign push

KOL Data Comparison & Recommendations

Selection Criteria: 5-7 KOLs, ≥500k followers (or exceptional engagement), authentic voice, mix of tech/lifestyle/foodie/gamer content

KOL ID Platform Followers Engagement Rate Commeragement Location Status
kol2 Instagram 211,000 3,124 Australia Recommended
kol6 YouTube 182,000 3,986 Brazil Recommended
kol9 TikTok 128,000 3,200 Canada Recommended
kol15 TikTok 110,000 4,345 Brazil Recommended
kol27 TikTok 81,000 2,187 Germany Recommended
kol33 TikTok 68,000 2,523 Canada Recommended

Additional Recommendations

Consider inviting additional KOLs with higher engagement rates and authentic voice that aligns with NeoX Pro's target demographic. Priority should be given to creators who naturally incorporate technology into lifestyle content and demonstrate consistent audience engagement.

Promotional Video Script

1
Morning Rush Magic
Golden hour sunrise shot. Quick finger unlock, instant camera launch. Capture that perfect morning light with 48MP clarity. Quick cut between regular phone struggles vs NeoX Pro's instant response.
2
Commute Gaming Champion
Lightning X chip showcase. Smooth gaming during subway ride, streaming without lag. Split screen showing gameplay and creator's reactions. No stutters, no drops.
3
Lunch Vlog Perfection
Food photography meets lifestyle vlogging. Ultra-wide shots of the lunch spread, seamless switching between lenses. 8K video quality that makes every meal look gourmet.
4
Evening Group Vibes
Friends gathering, perfect group selfies in low light. Show off all three colors in action - midnight black, ocean blue, rose gold. Night mode that actually works.
5
Power User Close-up
Fingerprint unlock in extreme close-up, satisfying click. 25-minute charging demonstration - time-lapse from 0% to 100%. Battery that keeps up with your lifestyle.
6
Gaming Montage Finale
High-energy gaming compilation with upbeat indie pop soundtrack. Multiple game genres, smooth performance throughout. End with satisfied creator reaction.
#NeoXPro #AllDayAllNight #UnleashThePro
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